IFEOMA JIBUNOH

KEY RESPONSIBILITIES & ACHIEVEMENTS

• • Development of overall strategy and responsible for long term planning, growth and financial performance of overall group
  • Formulate group strategy and associated policies for key Marketing pillars, including Digital Marketing, Product Marketing, Brand Marketing, Events & Sponsorships (Lead events & sponsorships) and Trade Marketing
  • Responsible for leading the development of corporate brand reputation strategy and associated corporate communications policies.
  • Develop yearly annual marketing budget to enable execution of the Group organization’s Marketing Strategy.
  • Develop the strategy for the regional marketing plans and breakdown of the budget to support this.
  • Develop the go to market strategy for new product introductions in consultation with the segments and regions.
  • Ensure optimal allocation and prioritisation of budgets and people resources
  • Develop the appropriate structures, systems, processes, incentives to foster team development and a winning culture withing the marketing and corporate communications function.
  • resulting in 3rd party advocacy by industry influencers
  • Coaching and development of team members, ensuring compliance to goal setting

KEY RESPONSIBILITIES & ACHIEVEMENTS

• • Development and implementation of integrated marketing and communications strategy for the entire Sub Saharan Africa Division that drives Mastercard's business performance, revenue growth ambition, brad salience and reputation
  • Ensure optimal allocation and prioritisation of budgets and people resources
  • Delivery of marketing and communications campaigns across stakeholder map of Issuers, Acquirers, Merchants, Fintech partners, Regulators and End consumers
  • Development of insights driven communications solutions that drives reputation and engagement resulting in 3rd party advocacy by industry influencers
  • Coaching and development of team members, ensuring compliance to goal setting

KEY RESPONSIBILITIES & ACHIEVEMENTS

• • Development of strategic business plans for key markets within the Africa & Middle East region
  • Development of marketing capability in the AMEE region by implementing tailored commercial training
  • Increase digital capability in the region by co-creating digital campaigns and capturing and sharing best practices across the region
  • Building winning portfolios in the region by assessing the strength of existing portfolios in certain markets and identifying new propositions that deliver incremental volume and value
  • Assess the feasibility, including the costs and benefit analysis of new business development initiatives in the region

KEY RESPONSIBILITIES & ACHIEVEMENTS

• • Held responsibility for the strategic development and implementation of marketing strategies for the everyday beer portfolio (namely Foster’s, Kronenbourg, Amstel and John Smith’s brands)
  • Devised strategies to drive penetration and profitable growth for the company.
  • Defined and shaped the culture of the marketing teams and development of wider teams.
  • Developed long term brand strategies and implemented an annual operating plan for the everyday beer portfolio.
  • Held full P&L accountability to achieve financial and commercial targets.
  • Built high performing teams by delivering effective coaching and sustaining effective partnerships with external agencies.

KEY RESPONSIBILITIES & ACHIEVEMENTS

• • Developed the global specialty category vision and marketing mix strategy.
  • Undertook insight development, brand communication, packaging development, sourcing strategy as well as legal and financial modelling.
  • Performed long-term market analysis, opportunity assessment and quantification of the specialty beer category.
  • Devised global brand positioning, visual identity and communication strategies effectively.
  • Created 30 country toolkits to aid markets in the local execution of their marketing plans.

KEY RESPONSIBILITIES & ACHIEVEMENTS

• • Developed and implemented marketing strategies and plans including on advertising, media planning, sponsorship, promotions.
  • Improved the equity growth, sales performance and profitability of the non-alcoholic drinks category in line with the company’s overall profit and portfolio objectives.
  • Held responsibility for the generation of relevant category insights which resulted in value adding consumer centric sponsorship programs.
  • Led the innovation strategy and execution for category, namely packaging upgrades and recipe optimisation / product innovation.
  • Implemented CAN and PET business cases for the Nigerian Breweries non-alcoholic portfolio.